Field Notes

The supplement and active lifestyle market moves faster than almost any other CPG (Consumer Packaged Goods) vertical. To stay relevant on social, digital, and retail channels, a brand needs a mountain of high-impact video content. The problem? Traditional commercial production models are built for massive legacy budgets. If you are a scaling, pre-Series A supplement brand, spending $40k on a single 30-second hero spot leaves your content calendar starved for the rest of the q

I almost didn't make this film, not because I didn't want to, but because I was only in LA for a day, and had to be at the film festival at 4 pm. But like most things that are "good" in my life, they are never convenient and almost always sound crazy to the part of me that is like, "yeah, that's crazy." That's my litmus test. If I think it's crazy, it's probably something I need to do. I flew into LA around 1 pm on a Sunday from Austin. It was a simple flight, but I brought a